FoundationalAI FundamentalsFree
How AI Models Work
You don't need to be an engineer to understand AI. This course explains LLMs, training data, retrieval, and recommendation logic — in plain language, for marketers.
What You'll Learn
- Understand what large language models are and how they generate responses
- Know what training data is and why it matters for your brand
- Learn how AI retrieves real-time information (RAG) and why it changes everything
- Understand the consensus signals that determine what AI recommends
- Know the key differences between ChatGPT, Claude, Perplexity, and Gemini
Modules (5)
1
What Is a Large Language Model?
The basics of LLMs — what they are, how they're trained, and what "intelligence" actually means in this context.
2
Training Data: What AI Knows and Doesn't
How training data shapes what AI models say about your brand — and the knowledge cutoff problem.
3
How AI Retrieves Real-Time Information
RAG, web browsing, and how modern AI tools go beyond their training data to answer questions.
4
How AI Decides What to Recommend
Consensus signals, source authority, and the factors that determine whether AI mentions your brand.
5
How Different AI Models Behave
ChatGPT vs Claude vs Perplexity vs Gemini — why each gives different answers and what that means.
Details
PriceFree
DifficultyFoundational
FormatSelf-paced learning
AssessmentNot included
COURSE ACCESS
Register to access this course for free.
5 modules
~25 minutes