FoundationalMarketing StrategyFree
AI Search as a Marketing Channel
SEO gets you clicks. Paid gets you impressions. AI search gets you recommendations. It's not a better version of SEO — it's a fundamentally different channel with its own rules, measurement, and strategy.
What You'll Learn
- Understand why AI search is a separate marketing channel — not just "better SEO"
- Know the key differences between SEO, paid search, and AI search
- Learn the multi-source authority framework for building AI visibility
- Build a practical strategy for getting your brand cited by AI models
- Set up measurement and attribution for AI search as a channel
Modules (4)
1
AI Search Is a Marketing Channel
Why AI search isn't just "new SEO" — it's a fundamentally different discovery channel with its own rules.
2
What SEO Gets Right (and Wrong) for AI
Which SEO fundamentals carry over, which don't, and the critical differences marketers must understand.
3
Building Visibility in AI Search
Practical strategies for getting your brand cited by AI models — the multi-source authority playbook.
4
Measuring AI as a Marketing Channel
How to track, attribute, and report on AI search as a distinct marketing channel.
Details
PriceFree
DifficultyFoundational
FormatSelf-paced learning
AssessmentNot included
COURSE ACCESS
Register to access this course for free.
4 modules
~20 minutes