Last verified: February 11, 2026
What's New
The latest update introduces an AI Visibility Platform designed to enhance B2B brands' presence in AI-driven search recommendations. This platform offers automated daily scans across six major AI models, including ChatGPT, Claude, Perplexity, Gemini, Llama, and Mistral. By tracking visibility scores and share of voice, it provides marketing teams with a comprehensive view of their brand's presence in AI-assisted buyer journeys. The platform also features automated content generation based on verified website facts, ensuring that brands are accurately represented in AI recommendations.
Additionally, the platform includes a competitive intelligence component that identifies win/loss scenarios in AI recommendations. This feature allows brands to understand where competitors are gaining traction and automatically generates factual memos to address these gaps. By integrating with tools like Bing Webmaster and Google Search Console, the platform offers a full picture of AI discoverability.
Why This Matters
For B2B marketing teams, visibility in AI-driven environments is crucial. Traditional SEO tools focus on Google rankings, but they often overlook how AI assistants recommend brands. This platform addresses a significant gap by ensuring that brands are cited in AI search results. Before this update, marketing teams relied on manual tracking and generic content creation, which often led to inaccuracies and missed opportunities.
The platform's ability to generate fact-based content directly from verified website data eliminates the risk of misinformation, a common issue with generic AI content tools. This ensures that when buyers ask AI assistants for recommendations, they receive accurate and trustworthy information about your brand. The automated gap-to-content pipeline further streamlines the process, allowing teams to focus on strategy rather than manual content creation.
How It Works
The platform operates by conducting daily scans across multiple AI models, providing a detailed analysis of a brand's visibility. It tracks metrics like visibility scores and share of voice, offering insights into how often and in what context a brand is mentioned. The competitive intelligence feature identifies queries where competitors are winning and automatically generates factual memos to fill those gaps.
By integrating with Bing Webmaster and Google Search Console, the platform ensures that brands have a complete view of their AI discoverability. The auto persona detection and intent-matched queries features allow for targeted content creation, ensuring that the right message reaches the right audience.
What to Consider
Scalability — As your brand grows, the platform's ability to track multiple AI models ensures that you can maintain visibility across various platforms. This is crucial for expanding your reach in AI-driven environments.
Security and Compliance — The platform uses only verified facts from your website, ensuring compliance with data accuracy standards. This reduces the risk of misinformation and enhances trust with AI models.
ROI — By automating the content generation process and providing actionable insights, the platform can significantly reduce manual effort and improve marketing efficiency, leading to a higher return on investment.
Sources
- AI in Marketing: The Next Big Thing
- Understanding AI Search Recommendations
- The Role of AI in B2B Marketing